ABOUT

The Lake, high school camp, received a custom event identity inspired by vintage surf posters and life on the water. Centered around a bold halftone wakeboarder graphic, the design brings together retro textures and modern styling to create an energetic, adventure-driven aesthetic. The visual system was carried across event graphics, T-shirts, hoodies, beanies, tote bags, and other merchandise, giving the camp a cohesive look that students could wear long after the week ended.