Caroline Michaelis
Creative Director
ABOUT
The wide majority of the Saudi population still has a bad preconception towards people who work out. And even though there has been a lot of progress in this field, people are still constantly enforcing preconceiving judgmental views toward people who are into fitness.
There is a real struggle in the country and SSS wants to encourage the population who is passionate about fitness to ignore the bad energy and, instead, stand proud and make their own rules.

Back to Break those Barriers #ShowThemYou project