ABOUT

"I asked Caroline to assist us with product and category descriptions for the launch of our website as it was too much to handle in-house. I was impressed with her approach right from the start.

We ran through various options for tone of voice to ensure the descriptions were both accurate and on-brand. When we settled on an approach, it was incredibly consistent throughout - quite amazing considering she was writing over 120 individual descriptions.

Caroline was meticulous over the detail (absolutely essential) as well as fantastically creative. She was fast and flexible, willingly taking on additional copy requests as we added more products to the store. Caroline was also a pleasure to work with.
Caroline's work has helped to create a website that we are truly proud of, and her contribution has been absolutely invaluable.
I am a very happy customer, and will certainly ask for her assistance again in future."

Madeline Walsh, Founder, Me & Buddy