Caroline Dolan
Director, Creative Operations
ABOUT
Shopping in TKMAXX is a unique experience. So when you're suffering from disillusionment with high priced designer ware with shop-a-holic tendencies - TKMAXX have the remedy. We created a pill bottle with the invitation rolled up inside to join us at our Winter Press day and a fashionista first aid pack was sent to journalists ahead of the event to ensure they had everything they needed to support at the event. This included a pack with tips and tricks for shopping in our stores, and a gift card in the preparation needed for the treasure hunt!.

Back to TK Maxx PR Invitation 2007 project