ABOUT

Introducing The Shopper, in support of The Prince's Trust, Women’s Supporting Women’s initiative.

Designed in eight limited edition, hand-drawn prints created especially for this campaign, and inspired by the no-nonsense shape of a carrier bag, the Shopper is just the right size for a mighty bag of shopping (and anything else the day can throw at you).
It’s recyclable, water-resistant, paper-like material is both super light and surprisingly strong
– a bag for real life and back to what we do best. Available exclusively online at Cath Kidston.

For every Shopper that we sell, we’ll be donating 20% of each bag to support The Prince’s Trust ‘Women Supporting Women’ initiative, that aims to change the lives of 10,000 young women within 5 years. The Prince’s Trust is the UK’s leading youth charity that offers practical support to young people aged 11-30, who are not in education, employment or training, in some of our most disadvantaged communities. Their vision is simple – every young person should have the chance of success, the chance to transform their lives by developing the confidence and skills they need to live, learn and earn. 

Supported by a 360 Marketing Campaign across Online; Social and PR.

Creative Production by Polly Zundel
Art Direction by Beatrice Hurst
Photography by Damian Weilers
Video content produced by El Carousel
Web Design by Lloyd Clarke