ABOUT

Shark x Harrods Beauty Window Displays

In September we were given the opportunity to work with Harrods Beauty to display one of our best selling products in five of their store windows for the very first time.

The Brief:
The primary objective of the store window creative was to drive awareness of the Shark Beauty brand within shopping centres at Harrods Beauty. The brief was to create windows to encourage passersby to visit the store and explore or try out Shark Beauty products. As a brand we aim to highlight our innovative hair styling tools and communicate our "For All Hairkind" messaging, emphasising inclusivity and suitability for all hair types.

About Us:
Shark Beauty’s most iconic hair styling tool is our award-winning Shark FlexStyle Air Styling & Hair Drying System which went viral since launch in October 2022.
Shark products are developed for the home, not the lab. We're proud to have extensive awards and reviews for selected Shark products as we carry out extensive consumer testing in real homes to ensure our innovative technologies solve your real-life challenges, deliver exceptional performance that you can rely on, and make a difference to your everyday life.

Store locations: Edinburgh, Milton Keynes, Lakeside, Newcastle and Bristol

The windows were designed and installed over a two-week period, with two full window installs, during which our team carefully collaborated with Harrods to finalise design preferences, sourced the right high-quality materials, and followed a meticulous installation process that ensured precision and aesthetic alignment with the overall space. Each step, from initial measurements to the final inspection, were completed with attention to detail to guarantee performance and Shark and Harrods Beauty satisfaction.