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Tasked with creating a celebratory event both in-store and online for Queen Elizabeth II's 90th birthday which will be one of the highlights of 2016, customers can play their part by following our guide to the festivities throughout April for her actual birthday and then again in June for her official birthday.

To celebrate at our 180 Piccadilly store we got in to the party spirit decorating all windows with a full visual fanfare. Sections of some of the specially designed prints were used to create the window schemes with a red white and blue colour palette. Meters of recycled ribbon were hung in specific sequence with glass balloons in coordinating colours hung in the windows and in-store.

A carefully edited selection of products were displayed on the plinths covered in our Guards and London prints, creating a celebratory feel in-store. To achieve an enticing aesthetic we added different scales and heights of product, to avoid it looking flat from a street-point-of-view.

Window Display by Steven Brimacombe
Graphic Design by Sarah Mulligan