ABOUT

The brief; To elevate the brand’s visibility and authority by building long-lasting relationships with customers, and creating meaningful and memorable advertising campaigns to promote new product launches.

The work; I was the lead graphic designer on all new product campaign launches across POS, marketing assets and merchandising guidelines. Each campaign launch was rolled out across all 50 UK concession stores that drove sales and increased KPI's. Lancôme targets women in their late 20s to 40s. We supported on their growth through strategy and unparalleled campaign performance, making recommendations and design proposals for product advertising helping engage customers, also making them aware of special offers, and therefore increasing conversion rates.