ABOUT

Welcome to our magical new collaboration with everybody’s favourite wizard, Harry Potter.

We return once again to Hogwarts for a collection of intricately hand-painted prints inspired by Harry, Ron and Hermione’s favourite lessons, Potions, Herbology, Charms, and Care of Magical Creatures, we cast a hand-painted spell over a collection of fantastical prints that mixes the magic of Hogwarts, Hagrid’s Hut and the Forbidden Forest with the charm of our Cath Kidston heritage florals.

The storytelling prints are woven through with florals and other heritage details from our
Cath Kidston archive and adorn collectable and giftable clothing, bags and homeware for a unique limited-edition collection.

The brief was to bring to life the magic of our new Collaboration with Harry Potter in-store at our flagship store at Piccadilly. We firstly created a 3D model of the window scheme before prototyping each element. We created a magical forest with layers to give dimension and real theatre to the overall scheme. Attention to detail was extremely important with our Rose covered willow tree and moss covered rocks which we displayed product on.

Production; Stylo Graphics
Window Styling; Alice King
VM; Polly Ruocco and Kate Anderson
Creative artworking; Amy Tremenheere