ABOUT
Keep Kind this Christmas, for gifts that mean more, with our new take on gifting with sentiment and meaning, open our festive love letter, for a Christmas collection built on love, peace and joy.
Trims, prints and details were partnered across collections to mix and match Christmas with our Revived Rose and Keep Kind products to offer an open house of creativity for our customers in building their very own anthology.
We've seen a real transformation in our flagship store windows for Christmas, through our new creative direction of The Keep Kind this Christmas Campaign.
Something we’ve never been done before – the boxing out and framing of each window with our intricate borders from some of the prints in the collection.
Creating theatre and real focus on our unique new prints on product.
The aim - to reposition ourselves as an elevated gifting brand with real heart, and a unique British sense of charm delivered in a more modern and progressive manner.
We’ve also taken a pragmatic approach - building and implementing with 100% recycled materials in line with our Cath Cares initiative.
Creative Production by Stylo
Visual Merchandising and styling by Alice King, Polly Ruocco and Lee Diamond
Back to Gifts of Love and Joy. Christmas at Cath Kidston 2021 project
Jane Barges
Junior Designer, Bird&Bird
United Kingdom
salamandra.uk animation studios
United Kingdom
Gonzalo Duque
Motion Graphics Designer, GDuque
Spain
The Artist as Photographer
Creative Director, Ken Gerhardt Photography
South Africa