ABOUT

Our new creative partnership with one of the world’s most well-known and well-loved brands has given us a unique and amazing opportunity to weave iconic Disney characters into the fabric of our signature prints.
Starting with Winnie-the-Pooh we explored the Disney archives to source original character illustrations to integrate into iconic designs from our own print portfolio, bringing their stories to life and creating one-off, limited edition seasonal collections across fashion, bags, home and kids.

In addition it was my teams job to create the brands identity which would live across all touch points including packaging, gifting consumables, web, customer facing and internal comms as well as a creative campaign to be
rolled out across selected stores.