ABOUT

Welcome to our celebration of thirty years of print. For three decades, our emotive collections of joyful, purposeful products have woven into the tapestry of our community’s lives, crafting a unique bond and heritage that is ours together. To mark this special year, we have created ‘The Joy Makers’, especially for you, a collection of re-imaged archive prints, where our signature classic roses bloom anew in a revitalised palette of colour and bold brushstrokes, with
best-loved archives.

I concepted and produced the creative for all channels including the window schemes for our stores and oversaw the project end to end with our team of designers and external suppliers.
I also worked with internal stakeholders to ensure the campaign ran smoothly, was delivered on time and to budget.

The project was a celebration of our curated and hand-painted by our design team, explore a thoughtfully uplifting collection full of optimism and new beginnings.
A vibrant 30 year journey through the artistry of print.

As part of our celebrations Making the Joy, right before our eyes. Our anniversary collection 'The Joy Makers' came to life in our Flagship store windows in celebration of our Spring season launch. I arranged for our Creative Director and Print Designers to hand-paint our most iconic print live in the windows of our flagship store which we ran on our socials with a hugely positive response. The campaign delivered strong numbers and helped increase KPI's.

Creative Graphic Design and Artworking; Amy Tremenheere
Creative Storytelling; Steph Lynn
Window Styling; Alice King
Visual Merchandising; Polly Ruocco and Kate Anderson
Production by; Stylo Graphics