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In celebration of the 120th anniversary of Beatrix Potter’s The Tale of Peter Rabbit, our
limited-edition collaboration with The World of Peter Rabbit™ combines this heritage with the artistry of our print designers. Inspired by Beatrix Potter’s sketches, characters and stories we have created a unique collection of hand-drawn illustrations and story-telling prints.
Mr. McGregor’s famous garden is brought to life as mischievous Peter Rabbit and Jemima Puddle-Duck hide amongst our hand-drawn vegetables and flowers, our Tailor of Gloucester print weaves perfectly through our summer narrative of ‘Love Sewn into Every Stitch’ and we give new life to Beatrix Potter’s hand-written words and sketches of Flopsy, Mopsy and
Cotton-tail, all brought to life in our latest Piccadilly Flagship store window install, and in-store shop in shop.













