ABOUT

Cath Kidston x John Lewis Pop-Up Store Concept. The brief was to create a pop-up store to sit inside John Lewis stores for Cath Kidston to appeal and create a unique and memorable experience for customers and brand fans. Overall, the store was to be an immersive experience that aligned with the Cath Kidston identity and create a unique and memorable experience for customers. It was to align with the brand and create an atmosphere that encouraged customers to stay and engage with our lifestyle products. As a pop-up store with a limited-time offer creating a sense of urgency and encourage customers to make a purchase. The intention was to have a strong pre-launch and ongoing promotional campaign throughout the year to attract potential customers and current brand fans taking the customer on a journey with our new brand identity and products.