ABOUT

Tasked with creating an engaging campaign to launch a new range of Tote Bags selling online and in our stores.
We gained national coverage around the country by introducing an Ames room in our Flagship store in Piccadilly to engage with our customers. We tasked celebrities will uploading the contents of their bags on our social sites and launched a national campaign which ran in all 68 of our stores in the UK.

Do you like yours Big or Small?.