ABOUT

The brief was to create a memorable piece of collateral to send to our PR partners and journalists introducing our new season of holiday wear and travel luggage.
We created the Cath Kidston Passport. Flattering floral bikini? Check. Lightweight roomy cosmetic bag? Check. Blooming marvellous suitcase that stands out on the conveyor belt? Check. We wanted to bring to life the excitement of packing for a summer getaway letting Cath Kidston organise your holiday essentials. Check!.