Caroline Dolan Director, Creative Operations

ABOUT

Spring. For us, it’s the dawn of a new day. A time of rejuvenation, of optimism. A time for fresh starts. We love that every year it reminds us that life, like the seasons, is cyclical. And sunshine is always on its way. As a creative team, we wanted to paint prints and create products that evoked those lighter days. That felt true to us and our customer, that felt real and full of tomorrow.

Our Spring collection is an ode to nature as our muse and as a healer. To the tiny little fleeting moments that brought us so much joy. To the sun shine that’s just around the corner, and to letting it in.

MADEIT CREDITS

  • Cath KidstonClient

Cath Kidston, Back in Bloom Spring 21 Digital and Social Campaign

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