ABOUT

For our Autumn 2017 Colour Capsule Campaign we wanted to take a new approach to our advertising with a more contemporary and fresh feel. The campaign was to play a significant part in raising brand awareness amongst existing brand fans and new customers as we continued to evolve the brand.

We stayed true to our brand aesthetic of being the joyful home of modern vintage by using pops of colour to enhance the new bag ranges working with a modern grid system and full colour page ads.

The campaign was rolled out in all major newspapers as well as Grazia and Stylist over a
three week period.