ABOUT

Cath Kidston AW15 Press Day: our brief was to create an engaging space for the AW15 Press day and create supporting assets for the day to include Press Invitations, Look Book, Bespoke Gift Bags and Signage.

This story was inspired by the amazing range of Library prints the company has accumulated over the years. Reinventing the familiar designs that have become our Brand’s signature and recolouring and mixing them in fresh and surprising ways gives them a joyful new energy.
Our customers love and are proud to wear our classic prints but like seeing them used in
different ways. Our print Library remains a constant, exciting source of inspiration.
Anyone who is familiar with the unexpected riot of a print and colour in vintage shops will understand the influence behind this theme but also appreciate the subtle modern adjustments we’ve made. There are surprising new colour combinations across the individual stories but the prints also look great shown as we intended - in an eclectic mix with lots of variety, to recreate the excitement of vintage shopping. Prints feature a mix of themes, with some quirkier designs to act as foils to the pretty, commercial classics.