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A/W 16 Press Day - An Enchanted Tale

Taking inspiration from our AW16 prints, we created a forest scene to showcase our new range for the season.
With an unprecedented amount of journalists in attendance who were really positive about the range and besides specific comment on product, everyone was wowed by the wonderful styling and creative theme for the season.

The scope of the project included our PR, VM and Graphics teams working together to produce; press invitations, press books and gift bags and a complete set design and build. A great example of how our teamwork can pull off a truly impressive event.