ABOUT

Since our early beginnings in 1993, as a brand and as a community of people, Cath Kidston has cared. We care about our products, we care about our customers, and we care about our people. That’s why we’ve created a special pledge – a promise to always do better.
Our Cath Cares initiative is a commitment across three key areas of what we do. ‘Giving Back’ and supporting good causes that do great things; our ‘Cath Community’ and doing right by the global collective of people it takes to make us who we are and ’For The Planet’,
an everlearning journey to do more to cost less to the environment.

We work hard to do the right thing, always. And we commit to an evolving path of listening and learning, so that we can continually strive to do better. Our Cath Kidston community is as such that we know our teams and our customers will hold us to account, and we’re grateful. Because we care. And we care about doing better.

My role in this project was to oversee the design and production of all sustainable product packaging, gift packaging and consumables in line with our pillars and pledges, I was also the lead creative on the branding and overall look and feel for the campaign and identity.
I collaborated with our head of brand on the execution of the 360 campaign creative and I was responsible for managing partners and suppliers who went above and beyond in sourcing standards and materials to mirror our pledges as a brand.

We proudly partnered with Breast Cancer Now as part of our initiative, having previously had a long history of partnering with good causes and focusing on making a sustained difference to causes that were important to our customers. With a particular focus on supporting women, children and nature, we knew that with our privilege to be part of so many lives as a brand came a responsibility to give back where it mattered.