ABOUT

Managing social, digital, PR, and influencer strategy to drive global brand growth and engagement across owned, earned and paid channels.
• Digital & Content Strategy – Lead international digital marketing strategies across social media, website, email, and paid media (Meta, Google, YouTube ads) to boost engagement and sales.
• Content Creation – Own brand identity, crafting content for websites, emails, social media, blogs, press releases, and brochures ensuring consistency across all platforms. Social media & community management.
• PR & Influencer Management – Oversee global influencer relationships, securing editorial placements in key media outlets.
• Campaign Execution – Plan and create social media content, digital campaigns, and content shoots tied to PR events and marketing initiatives.
• Performance Optimization – Track and optimise digital metrics to improve organic reach and e-commerce performance.
• CRM – Develop and manage EDMs, email flows, and CRM strategies for global distributors and customers.
• Cross-Functional Collaboration – Work with agencies, merchandising, marketing, and product teams to align strategies with business goals.