About me

I am currently a Design Project Leader influencing consumer goods innovation, by framing complex challenges and synthesizing them into innovation spaces for businesses. Building strong brands through design is where my passion lies and I find accomplishment from simplifying chaotic global challenges into design opportunities for business. Through semiotics, I leverage competitor & cultural insights to ensure packaging is market appropriate for brands such as Lipton, Magnum, Dove and Pure Leaf.

Skills

Branding, Packaging, Packaging Design, Product Development, Project Design, Strategy Planning, UX/UI

Sector Experience

Consumer Durables, Design, Digital (SEO, PPC, SEM...), E-Commerce, FMCG, Packaging