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Grow is an ongoing Apartments-com campaign designed to encourage property owners to advertise their rentable units across CoStar’s network of 12 home-related sites. The goal of the site is to help customers understand all the ways they can promote their listings and optimize their campaigns with the help of dedicated account managers.

The old Grow site was difficult to maintain and was starting to show its age. An older implementation of Acquia Site Studio was too restrictive for the marketing team. Content was difficult to change and keep the site up-to-date with fresh creative campaign assets. In addition to making the site more manageable, the design team at CoStar had big ideas to raise awareness (and the bar) with a new design packed full of engaging elements to drive conversion and grow the advertising business.

One of the top priorities of this project was to improve the customer experience of the overall homepage, while also providing better content and CTAs across the website to enhance the lead generating opportunities. To do this, the client wanted to ensure that there were different ways for the target audience to interact including written content, videos, interactive photos which included a 360 degree apartment view, and a scale of ratings and reviews. This allows the audience to interact based on their best way of understanding and interpreting the information on the website.