ABOUT

This project was created for an ad campaign promoting the events to be held in 2016 for the Serralves Foundation.
They wanted something original, but that still followed the foundation's culture and brand.
I started designing the lettering with their brand in mind. Being a Foundation, and their core business being contemporary art, my approach was to mimic the logo and the museum architecture by breaking them into little pieces that worked together as a whole. Since the Foundation has many different events I thought, in the end, that it should convey a sense of being bigger than the sum of its parts.