ABOUT

Rolling is a Brazilian innovative pole dance "athlexy wear" brand. The identity's concept is to communicate coming out of inertia towards self love, seducing ourselves through movement and witty experimentation.

The brand presents a set of icons which were created after a series of hand painted drawings of pole dance moves. 

The stationery and package design are a leading tool to enhance the customer experience. Together with personalized handwritten notes, they deliver a catchy and unique unboxing happening, often shared by shoppers on their social media.