Carol Ferreira Freelance Producer

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Valentine's Day always comes full of challenges: choosing the ideal gift, booking a nice restaurant, giving the right flowers and so on. To help the lovers with these issues and make this a perfect day, Sonho de Valsa has created the "Duty of Love" with a team to handle any dilemma in real time in different ways:
- videos to approach couples separated by thousands of kilometers;
- wallpapers for mobile;
- graffiti;
- custom posts;
- tips sent by whatsapp to help buy the last minute gift;
- a song composed and recorded at the time;
- phone calls.

People liked it so much that they made it a point to help the shift!

In 8 hours of this 100% transmedia conversation, were:
- More than 9 thousand interactions;
- 2.7 million people achieved;
- And a happy Valentine's Day for many couples

MADEIT CREDITS

Duty of Love

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