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Now that England are out, who are you going to support? Design company self-promotion tie-in with Euro 2008. A tongue-in-cheek website and game to raise the profile and showcase the expertise of Deviate. Existing and prospective clients received a special direct mail, including Romanian football scarf, to rally support for the tournaments’ underdogs. The website featured fact files on Romanian culture and history and encouraged participation with a user-generated content competition. The campaign not only picked up the Yorkshire Cream Award for best promotion, but also received a plug by Chris Moyles on his Radio 1 Breakfast Show.