ABOUT

The Flipside was an installation that took over the ground and first floor of the Old Selfridges Hotel.
Part art exhibition, part performance space - as you went through the space you entered a series of extraordinary installations and experiences by some of the world’s most innovative brands in altered states of luxury - Google, Loewe, Louis Vuitton, Thom Browne, Gareth Pugh, Byredo and Mr Lyan.
The space was design in conjunction with Chiara Stephenson and I did the production design of the space managing all the various teams needed to produce an installation like no other at extremely high standard. I managed all brands relationships directly with their creatives and in some cases we even designed the installations on their behalf.