Carlos Camacho Creative art director

ABOUT

Thousands of people sleep on the streets of our country every day. People without resources who face the cold night after night and who depend on humanitarian aid and the solidarity of citizens to survive. To help these people in need, Humana launched an initiative that transformed people's concern on social networks into real help for the cause.

For each tweet that was written in the Twitter thread tagged with the hastag #HilosQueAbrigan, a real thread was added to create blankets that were distributed among the homeless.

AWARDS

LuumAwards
MadStar

MADEIT CREDITS

  • Twitter + HumanaClient
Project featured: on 5th July 2024

#HilosQueAbrigan

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