ABOUT

Divino Café is a coffee that grows in the heart of the breathtaking Sierra Nevada de Santa Marta. In each sun-drenched bean, a mystical essence is condensed: the whispers of mist-covered mountains, the dances of vibrant flora, and the secrets of an ancient land.

When I was commissioned to design this Special Edition packaging collection (Santa Marta 500 Years, Biodiversity, Women Coffee Growers, Ancestral, Sanctuary), I knew the challenge was not only aesthetic but also narrative. I researched thoroughly to create a proposal that would awaken the viewer's curiosity, inviting them to discover the details and the stories behind each theme.

My graphic proposal is based on visual synthesis: clean lines, precise geometries, solid colors, and textures built by repetition. The color palette is inspired by nature: maritime blue, ochres, clay reds, earth greens… tones that activate sensory memory and evoke identity without resorting to clichés.

The biggest challenge was to translate the complexity of each theme into an ordered, adaptable, and authentic visual language. The brand's graphic system already had certain visual codes that I decided to respect, but also enhance, enriching them with a more dynamic and structured proposal.

More than illustrating, I designed a visual architecture that balances brand hierarchies, clarity of product content, and an illustrated universe that tells stories—the result: premium packaging that does not lose sensitivity or emotional connection.

This proposal is a visual tool to connect, narrate, and transform.