ABOUT

Juan Valdez is the coffee brand that carries the country flag in Colombia and in the world. For this national date of the bicentennial of August 7, we were commissioned to give this special edition coffee a premium packaging and the visual identity that this story will represent. Before creating, we looked within the story for elements that were representative for each Colombian, and that gave intrinsic value to this edition. Then, with these elements, I start the illustration and the assembly from photographs and using the brand's own codes such as its logo and typography. Achieving a packaging that both aesthetically and in its mechanism by opening a kind of totem and national symbol.