Carlos Briceno Senior Lead Designer

ABOUT

We took all the available billboards around the country and intervened them with available animals that are looking for a home. Billboards are a massive medium that many companies adopt in their communication strategies in order to make them a great platform for their brands. But in spite of this, not all are used, there are thousands of billboards in Colombia that are empty, leaving these spaces Available. The same happens with thousands of animals in Colombia that are abandoned and have no home to live. That is why shelters and protective animal associations have become in Foster homes for these Available animals, who only seek to be adopted and find a new home.

AWARDS

Effie\'s - Gold

MADEIT CREDITS

  • ADAClient
studiopro:Carlos was verified as a studiopro on 30th September 2022

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