ABOUT

After 36 years, our Peruvian national team classified to the World Cup in Russia 2018. Our journey was long and as any other with ups and downs, but eventually… we reached our goal.
What better example of progress can a country ask for, than a national team that never gives up. And… what better chance can Johnnie Walker ask for, to connect its purpose with the conjuncture.

In that way, we decided to convert "the walker" into a fan, giving him an important role, the chance to be the lift that elevates every fan commitment in a crucial moment… get on an airplane to Russia.

That’s how we develop a 10 Walkers installation in the boarding area, leaving an empty spot for the captain, so that people could stand there and complete the team. We made our installation not only interactive, but viral through social media since people were part of it.