ABOUT

Salchicheria Alemana is a peruvian premium charcuterie brand, known as the first choice to start a grill. But before the flames, its sparks fire up another kind of grill—on that doesn’t burn, just keeps moving—turning aisles into a highway where fire is part of the ride: The shopping cart.

That’s why we created a series of print ads that follow the sausages on their way to their natural destination: fire up the grills.

Because when you’re born to burn, all the road leads to the fire.