Carl Willoughby Chief Creative Officer

ABOUT

2020 has been tough in a lot of ways. Some of them have been really serious, and others just really annoying. For example, having to sit through hours and hours of virtual meetings all day whilst working from home. Something that the whole world seemed to have in common, as seen in memes from around the globe, was that there was always ‘that guy’ on the call… you know the one. In this radio advert, TBWA Hunt Lascaris used this insight to promote City Lodge Hotel Group’s weekend special, selling it as your home away from work from home.

MADEIT CREDITS

  • City Lodge Hotel GroupClient
  • Debbie PienaarBusiness Unit Director
  • Greig WattCreative Director
  • Harry MackenzieWriter
  • James AlexanderVoice-Over Artist
  • Kim HuntAgency Producer
  • Louis EnslinSound Design & Mix
  • Peter KhouryChief Creative Officer
  • TBWA Hunt LascarisAdvertising Agency
  • * D&AD
  • * Produce SoundProduction Company
  • * Carl WilloughbyExecutive Creative Director
Annual 2026 JudgeSmall Agency of the Year

Marital Bliss

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