Created and pitched a UGC social media campaign that performed better than 40% of Nike Training’s current content. Took the budget from Nike Training, and because of my creative direction, increased overall agency profit by 30%.
Performed as account manager and kept client updated on conception, production, and delivery of the content. Responsible for overall client satisfaction, quality of service, and on-time, on-budget completion of deliverables.
This project is now being used as a case study within Nike for how to work across categories to create UGC content quickly and effectively.