ABOUT

Carbon partnered with China digital marketing agency, Red Ant to create a captivating animated video for the Year of the Rabbit CNY collaboration between historic fragrance brand Creed and Chinese Art Toy sensation ROBBi. The special edition of ROBBi features custom body art of peonies designed by HK artist Laura Cheung. Our task was to create a story that would marry this ultra-luxury fragrance brand, and its heritage, with one of China's hottest pop-art toy characters.

The piece was initially exclusively for the Chinese market but was launched as a global campaign during CNY 2023. Our sincerest gratitude to the Red Ant, Creed and ROBBi teams for entrusting us with such an iconic project.