ABOUT

PAVOI needed an advent calendar packaging design that could hold its own during peak gifting season across two demanding channels: physical retail and TikTok Shop. The project ran from initial creative direction through to final production files, covering both structural packaging design and surface graphics as a single unified brief.

Structural decisions were shaped by the unboxing experience. The reveal had to feel worth sharing. Surface graphics balanced warmth and premium appeal across every face of the box without sacrificing the legibility that retail environments demand.

All files were prepared for factory handoff with close attention to how every printed component related across the finished piece. The jewellery advent calendar packaging performed strongly in both retail and TikTok Shop channels on launch.

Deliverables:

Full structural jewellery packaging design including dieline
Surface graphic design across all advent calendar box faces
Production-ready consumer packaging files to factory specification
Designed using Illustrator, Pacdora, and Figma
This project is part of an ongoing engagement with PAVOI covering jewellery packaging design, email marketing design, Amazon marketplace design, and retail point-of-sale design.