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OLIVER+ Emailer | Copy & Design 
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Blog Post | Website Copy | SHIFTONE Digital 
Film Blog https://caracasagrande.wordpress.com/​​​​​​​
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The Vegetarian Butcher WebsiteSEO optimisation  
Knorr Video Script 
Johnson&Johnson Hiring Playbook (36 pages) 
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Sorbet: Product Descriptor 
Sorbet Hand Cream: Tag-lineshttps://clicks.co.za/searchProducts?query=sorbet%20handcream%20taglines
Sorbet Body Butter: Tag-lines https://clicks.co.za/searchProducts?query=sorbet%20body%20butter
Sorbet Drybar: Tag-lines https://clicks.co.za/searchProducts?query=sorbet%20drybar
Sorbet Nail Polish Nameshttps://clicks.co.za/searchProducts?query=sorbet%20nailpolish
F.U.N: Kitchen Utensils | Names & Slogans|Packaging https://clicks.co.za/searchProducts?query=Fun
Smudge | Names & Descriptions | Packaging -Mascara names and descriptors 
Sexual Wellness Toy Names & Descriptions:
The Body Shop: Brand Activation:
Confectionary Brand Names & Descriptions:
Fragrance Brand Story:
Deli Chips Product Names:
Marvellous: Sweet Name https://clicks.co.za/marvellous_spotty-dotties-125g/p/377133
Social Media Copy for Clicks Bro Nation https://www.instagram.com/p/Czs0AemoT56/
Content Creation: Podcast Series As a part of a brand strategy for Dove, I came up with a content plan for the new business model. The podcast is a part of the strategy. A new podcast series that empowers women and helps them embrace their natural beauty. It's all about challenging the toxic norm of beauty standards and learning to love the body you have now.The angle for this podcast takes a comedy-driven approach and tells stories of women’s nightmare incidents from getting their period on the beach in front of everyone to embarrassing stories at the gynae. Women are encouraged to share their stories to be read and some women or men are interviewed. The objective is to ensure that women feel less alone in these things that happen and they can find a community of people who understand and allow them to be heard. The listeners get a chance to laugh at their own stories and feel empowered by having others relate. The purpose of the podcast is to entertain as well as to give advice. I feel like entertainment is a powerful source of influence as people often want to tune in to media for entertainment. The podcasts advise people to look for out for each other, and people are more likely to hear this through entertainment. Target audience: The primary focus of Dove's target audience is now women aged 18 to 35 who are active on social media (digital habits). These ladies value natural, healthy beauty products and are parents or teachers (psychographics). They mostly live in the United States (demographics). However, their brand is familiar worldwide. (Source: IIDE)
Blog Post:SEO Optimisation 
Strategy:
Advertising my podcast on Instagram and Facebook will enhance the brand tone and personality as my target audience (who are young, tech-savvy individuals, as well as working professionals) use these two social media channels the most. The target audience have strong digital habits, meaning they are frequently on social media. Young adults spend an average of 6 hours on social media, according to Techjury.net. The likeliness of the target audience seeing and engaging with the podcast advertisement is very high.  Advertising my podcast on Facebook and Instagram would help distinguish my brand from the competition as the angle of the podcast is so unique and the topic is relevant to the target audience. The topic of embarrassing sorties women face would appeal to the target audience as they are mostly young women who have had an embarrassing story relating to womanhood. The angle is to create a safe space for women to share these stories in order to be able to relate with one another and normalise these specific situations. It is also a space to create potential solutions to these stories to avoid potential embarrassment or awkward moments. I believe that the topic and angle would appeal to the target audience as it’s something unique, that women would be entertained by and get genuine advice from. The podcast would essentially stand out from the rest. This form of content marketing allows the target audience to see that this podcast is available and could add incredible value and entertainment to their lives. Statistically, 2,000 people are active on Instagram (Source: Meltwater). Facebook is the most used platform, coming in at 2,963 users, so basically everyone is on it! (Source: Meltwater).  This means that my content would also reach people outside of the target audience, therefore creating more reach and engagement for my content and brand. Advertising on Instagram and Facebook amplifies my content as it gets people excited to hear these shocking stories. It encourages the podcast to be in the front of the audience’s mind while they go about their daily lives. Instagram is usually used to promote products and is image based. This is why the add would include images of the brand to entice the audience to think about the brand and essentially invest in it. Facebook is a text and image-based platform, which is why the caption would mostly focus on promoting the podcast and explaining the episodes to get people excited to tune in and get excited for each episode.Facebook and Instagram also provide advertising options to target the specific demographics interests. Usually, people on Facebook and Instagram are looking for value-rich content, which entertains or adds value to their lives in some way. This is exactly what “The Body Revolution Podcast” aims to do. The target audience would essentially get value from seeing the podcast advertisement.  Because of the shocking nature of the podcast, I’m confident that this marketing strategy would get people to stop scrolling, click and tune in.
Facebook Ad: Podcast Series