ABOUT

Atlas Master Trust Website
Atlas is a big pension scheme that allows separate employers to set up individual pension accounts for their employees in their own separate section.
The Problem
Atlas needed a website to host the information on the pension schemes in an engaging way. They were particularly interested in engaging the younger members who typically tend to care less about pensions.
My Role
I worked as part of a team to create the site working from data from previous pensions sites as well as user feedback.
Result
We created a segmented website that alters content depending on a users age (and therefore stage in the retirement process) so that we could focus on topics most relevant to a user. As a result we were able to be much more precise in our email campaigns and analytics reports.