CapeRock Hilversum

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How a redesign helps Veronica to unify its channels: TV and radio.

In a highly competitive media landscape, a strong brand positioning is more important than ever. In the case of Veronica, different brand channels were communicating with their own look and target group: Veronica TV, Radio Veronica and Veronica Magazine. We positioned Veronica TV and Radio Veronica as one brand, using one name: Veronica.

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