ABOUT

In September 2016 we have been approached by the leadership team of Sunweb Group and have been asked to develop the rebrand of their flagship brand Sunweb. In the travel market all operators sell sand, sea and sun. The message is simply 'holiday happiness'.

Sunweb wants to reach beyond and create an enduring experience that becomes a memory for life: ‘Creating Memories’. The goal of the rebrand is to position Sunweb as the qualitative alternative in the market. Sunweb wanted to keep the colour red as their primary colour. It also wanted a shorthand version of the logo, to be used as app icon.