Razvan Capanescu
Global Executive Creative Director
ABOUT
For the launch of Porsche Panamera Sport Turismo in the CEE we created a concept that made a surprising demonstration of the extraordinary capabilities of the car - "contradictions that work". Because this is how it feels like... like the most comfortable sofa you can relax in, while reaching 200 km/ hour. Or like your favourite soft-leather armchair that could also do drifts. Basically marring two worlds that are not usually part of the same universe - lush comfort and super-sport capabilities.
The special art exhibition and innovative singled-out table 3D mapping made everything even more memorable.

Back to Panamera Sport Turismo - launch event project