ABOUT

To sidestep legal barriers in place for an OTC (Mucinex), we created a dedicated handle for America’s slimiest mascot - Mr. Mucus – and went all in on AI to get down with the sickness on social.
By embracing emerging tech, we were able to create thumb-stopping content on every platform at blistering speed and scale. When our viral content ‘infected’ the entire internet, Gen Z caught mucus fever.