Our latest report reveals the key trends and insights influencing consumer lifestyles in 2016. Based on interviews with experts, the report features trends such as Nutritional Nudges, Contextual Wallets and Urban Retirees, covering a total of 12 consumer sectors.
It also highlights innovative businesses to watch in 2016, from established brands like Rolls-Royce and Apple, challenger brands like Uber and Spotify, and emerging names like Atom Bank and Bridj.
“In 2016, the brands that meet and surpass consumers expectations will be those that don’t interrupt, but surprise and delight consumers while doing the most mundane of tasks – whether it’s being able to request a refund for a pair of trainers on WhatsApp or splitting a bill with a friend on your mobile bank,” explains Jo Allison, our Editor.
In developing the report, we interviewed 36 renowned experts, including:
• Dr. Ryan Chin, managing director of City Science at MIT Media Lab (Getting Around) • Karen Barnes, editor of Delicious Magazine (Eating and Drinking)
• Tom Chatfield, author and journalist for the BBC and The Guardian (Technology)
• EATING & DRINKING IN 2016: AUTHENTIC EATS, GUILT-FREE FOOD & NUTRITIONAL NUDGES – In 2016, with the growing popularity of street food, the likes of pig blood cake or trotter nugget are no longer so intimidating.
• LEISURE IN 2016: EXTREME STAYS, UPCYCLED LIFESTYLES & VIRTUAL PASTIMES – In 2016, accommodation will go extreme. People will go ‘bamping’ (basic camping) in the wilderness one month and stay in a hot air balloon-themed room the next.
• MONEY IN 2016: CONTEXTUAL WALLETS, ZERO EFFORT & SHARED LEDGERS – Heard of the blockchain? It’s complicated, but you will in 2016, although its true impact will take longer to materialise. In the short term, expect growth in fresh, new digital banks.
The report was shared publicly and a visual summary was selected to feature on the Slideshare homepage staying on the top spot for 5 days and reaching 36,000 views.