Around 463,000 young people are bullied online in Australia each year with victims being impacted by cyber-bullying to the point where some engage in self-harm and suicidal ideation.* The National Day of Action Against Bullying and Violence, Australia’s largest anti-bullying event in schools will be held on 18 March, and a new technology has been launched to help prevent online bullying.

reword is the first technology of its kind in Australia. It works by identifying cruel or intimidating words in real time to prompt online users to reword their message or post.

Similar to spellcheck functionality, a red line appears through words to highlight bullying behaviour, encouraging online users to reconsider their choice of words.

Date created: November 2015 2015-11-01T00:00:00+0000
Date published: 9 November 2017 2017-11-09T16:29:01+0000


Cannes Lions - Gold


  • HeadspaceClient
  • Brandon RiceDigital Designer
  • Chris SteeleHead of Social
  • Cinnamon DarvallSenior Broadcast Producer
  • Daniel SparkesArt Director/Creative
  • Edward HeckesCopywriter/Creative
  • Ee-Lyn LawDigital Producer
  • Emily GouldStrategy Planner
  • Eric LayDigital Designer
  • Johnson DiepDesigner
  • Josh PopowSocial Media Manager
  • Kaelene MortonProduction Manager
  • Ken ChenSenior Developer
  • Lauralee CuznerAccount Director
  • Luke TorneyTechnical Director
  • Matt CahillMotion Graphics/Digital Designer
  • Michael RichardsonSenior Front-end Developer
  • Monica LewinGroup Account Director & Strategic Planner
  • Nick HaydenBack-end Developer
  • Nicole RossHead of Digital
  • Reece MorrisTest
  • Suzi WilliamsonAccount Manager
  • Tim ShelleyAssociate Digital Creative Director
  • * Jason WilliamsCCO
  • * Cannes Lions Winners 2017
  • * Joshua ArmstrongFront-end Developer
  • * Maria BorowskiIntegrated Producer
  • * ILONA JANASHVILIDirector of Integrated Strategy