Cannes Lions Winners 2017 London

ABOUT

As much as we like to think we’re invincible, we’re not. But what if we were to change? What if our bodies were built to survive a low impact crash? What might we look like? The result of these questions is Graham, a reminder of just how vulnerable our bodies really are.

Meet Graham, the only person designed to survive on our roads. Part interactive sculpture, part educational tool and ultimately a catalyst for conversation, Graham shows us how the human body would need to change to survive a car crash. Using decades of road safety data, medical research and creativity a trauma surgeon, a road safety engineer and a world-renowned artist reimagined the human form to deliver evolution underpinned by evidence.

AWARDS

Cannes Lions - Grand Prix

MADEIT CREDITS

  • Samantha BuckisClient
  • Adrian LanderPhotographer
  • Allan NgoDigital Producer
  • Ant KeoghChief Creative Officer
  • Byron ScullinMusic Composer/Arranger
  • Cherie McmahonProject Manager
  • Flare ProductionsDOP/Cinematographer
  • Evan RobertsCreative Director
  • George McQueenArt Director
  • James McGrathCreative Chairman
  • Jess RamseyDigital Designer
  • Kate JoinerProject Director
  • Lee SimpsonManaging Partner
  • Airbag ProductionsProduction
  • Matt PearceSenior Planner
  • Naomi GorringeGroup Account Director
  • Nichola PattersonPR Director
  • Sam CockfieldSenior Manager, Road Safety
  • Sonia von BibraExecutive Producer
  • Tom McQueenCopywriter
  • Cannes Lions Winners 2017
  • Stephen De WolfCreative Director
  • Sylvain SimaoSenior Full Stack Developer
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