Cannes Lions Winners 2017 London

ABOUT

Every day in America, thousands of kids miss school because they lack one simple thing: clean clothes. How could Whirlpool help change this?

We installed washers and dryers in schools to give students access to clean clothes. Starting in 2 districts and spanning 17 schools, the program tracked the attendance rates and overall class performance of participating students. Through special data collection boxes that we developed and installed on each laundry pair, we were able to attribute each wash to a specific student. This data let us look for correlations between a child having access to clean clothes and the impact that has on their attendance.

AWARDS

Cannes Lions - Gold

MADEIT CREDITS

  • Chelsey LindstromClient
  • Amanda RileyProducer
  • Bill BeckVP, Senior Director, Brand Marketing
  • Brian SherwellVP, Group Director, Creative Strategy
  • Bryan HauptSenior Art Director
  • Caitlin FinnVP, Director, Media
  • Chris JansmaVP, Creative Director
  • Corinne GudovicPartner, Brand Practice Director
  • David PlantLead Experience Designer
  • Greg LedererVP, Director, Executive Producer
  • Jeremy BacharachVP, Creative Director
  • Jon HallProduct Marketing Director
  • Julie WisniewskiAccount Director
  • Kelsey McGovernSenior Account Executive
  • Kristine KobeVP, Account Director
  • Louie CalvanoVP, Creative Director
  • Michael FreaseEVP, Group Creative Director
  • Morgan CarrollEVP, Managing Director, Executive Creative Direc
  • Rachael DatzAssociate Director, Social Strategy
  • Rachel CarlisleAccount Supervisor, Strategic & Creative Planner
  • Ronald NgChief Creative Officer
  • Ryan MorandSenior Brand Manager
  • Ryanne DonnellonAssociate Director, Media
  • Samantha BordignonSenior Copywriter
  • Sarah GatesVice President, Group Manager
  • Stefani DuhonAccount Executive
  • Sujal PatelSVP, Technology Group Architect
  • Themi PsarrasAssociate Director, Project Management
  • * Cannes Lions Winners 2017
  • * Tony BaileySVP, Technology
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