There's lots to enjoy and soak up at the Cannes Lions festival, so much so that it can all be a little overwhelming. This is especially true when it comes to the various talks happening throughout the week. Here, we've collected a few of the more exciting keynotes and discussions taking place, which should give you a decent idea of the kind of big names and interesting conversations set to touch down in Cannes next week.

Making Magic: The Art of Illusion in Modern Brand Narrative

16:00 – 16:45
Saturday